Cake Tasting Events are promotions that are generally held at a sponsored location where people who have purchased tickets or “Cake Passes” can drop by during the day to sample slices of different types of cake.
These events are usually attended by hundreds of people and have the potential to generate thousands for the smart baker [...]

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Selling cakes wholesale to restaurants can be a very profitable business, especially if you bake for several places. But, even one restaurant can mean big business for your baking enterprise. Think about the instant credibility you’ll get when a potential client knows that you bake cakes for the ABC restaurant. People will seek you out [...]

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Vondre and I recently took a trip to Orlando Florida and stayed at the Gaylord Resort. It was a much needed break which was funded by great cake sales!
While we were there, we looked at a few cakes and wanted to share a quick video with you. Click the arrow on the video below and [...]

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Andreaetta and I were up until about 2:00 AM this morning baking and decorating cakes. Well, honestly, I was there for moral support and mainly as the chief taste tester. Now, we are about to go make some deliveries but I wanted to show you a few pictures first. Take a look below.

This is a [...]

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During the holidays, have you thought about gifts to give your customers to show your appreciation? By giving a simple gift of love to your customers, it will put you above any other business. Everyone enjoys the gift of food. This holiday season; make a variety of gifts for your customers. Even if you don’t [...]

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If you sell birthday cakes, you can easily incorporate the “Birthday Leads Generator” into your marketing program. I call It the BLG.
The BLG generates good quality leads because the person has already sampled your cake. Here’s how it works:
1. Offer your client that wants the birthday cake a $5 - $10 discount if they distribute [...]

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Have you ever heard of the White Castle Fast Food Restaurant Chain? This company developed a concept that made them extremely popular and profitable. Instead of selling normal sized hamburgers, they sold a “mini” hamburger. Believe it or not, their sales went through the roof!
You can copy their success by selling smaller cakes. My wife [...]

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Here’s a general rule of marketing. The more your name is seen and heard, the more people will come to know you. When people know you, they place orders. When orders are placed, you make money doing something you love.
As a matter of fact, it takes an average of eight times for your business to [...]

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If you really want to propel your income as a cake baker, you need to develop a specialty. Having a specialty and creating a niche for your business sets you apart from others in your market. You may be asking yourself, “What is she talking about?”
Well…here’s an example:
Homemade Vegan cakes
Vegans consume no animal products and [...]

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A big part of what separates the great cake bakers from the average bake is SERVICE. Cake delivery is a major service that shouldn’t be taken lightly. As a matter of fact, cake delivery is a very important part of your business because most people would rather have their cakes delivered. Here are a few [...]

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