1. Make a list and network with as many wedding planners as possible. The planners are the gateway to the bride when getting wedding cake jobs.
2. Make a list and network with as many photographers as possible. It’s a great idea to set up some type of package deal with the photographer and he’ll sell [...]

Continue reading " 10 Tips To Get More Sales For Your Cake Business! "

One of the greatest marketing tools you can ever develop is the cake album. If you do not take pictures of all the cakes you bake, you are losing out on sales. To put it plainly, people want to see your work before they buy. This is even more so when it relates to wedding [...]

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Starting a cake business in your home definitely has its pros and cons. It is important that you, as the entrepreneur, decide what business is best for you and your life. But if you are reading here then you have most likely decided to take the plunge. Now, the most crucial thing to you is [...]

Continue reading " Avenues of Learning for Your Cake Business "

As someone who is starting a cake business from home or maybe has already started one, we all know there are many mistakes to be made when decorating a cake. Whether you are an absolute pro or a beginner, there are common mistakes that everyone makes. Let’s review some of these nuisances.
1. CRUMBS! Ok, crumbs [...]

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Give them that special attention they deserve. Believe me, they can’t get this from a grocery store or other bakeries and they are willing to pay more for your attention.
First, people are not going to listen to you, until you listen to them!
Here’s how you do it!
YOU LISTEN BY ASKING QUESTIONS
When you have a customer [...]

Continue reading " Are You Listening To Your Cake Customers? "

The golden rule to remember when pricing your cakes is that no one can bake a cake quite like you. Therefore, what you charge is totally independent of what other bakers charge. However, it is important to do your market research. This information will help you set the best market value for your cakes.
Step One: [...]

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Here’s a caricature cake I made for a birthday party. It seems like clients love these types of cakes. I like to do them because I can charge more and I have developed a simple and quick way to get them completed. I even put together a video course that teaches how to make them.
Click [...]

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There is no need to spend huge amounts of money on advertising. There are many low cost creative techniques you can use to get the word out about your growing cake business. Sell Cakes Like Crazy is a great place to get started if you’re truly serious.
It’s not as hard as you think. If you’ve [...]

Continue reading " How To Use Postcards With Your Cake Business "