Here’s the problem with most bakers who really want to sell more cakes and get more customers. They buy everything to help them bake better cakes, but they never invest in their marketing education.
Ask yourself these questions:
1. How many recipe books have you purchased?
2. How many cake pans and other baking utensils have you purchased?
3. [...]

Continue reading " Do You Invest In Your Cake Business? "

Let’s face it, ordering cakes from grocery stores and specialty shops is expensive and impersonal. Personally, a home baked and decorated cake just plain tastes better. If you are in the mist of starting a home cake business, then read on. Anyone with experience in the area of cakes and decorating can start a cake [...]

Continue reading " Basic Materials for Your Cake Business "

We really appreciate you for being one of our regular readers. As a way to say thank you, we want to give you a free book of frosting recipes you can use for your cakes.
According to the dictionary, frosting is a flavored sugar topping used to coat and decorate cakes. As you probably know, a [...]

Continue reading " Thanks For Reading! Here’s A Free Gift "

You should always send out birthday letters to your clients. It’s a great way to keep in constant contact. Plus, they’ll be surprised to get a letter from their baker. Here is a birthday letter you can use below:
(Customer’s Name)…Happy Birthday!
(Date)
Customer’s Name
3000 Cake Baking Lane
Columbia, SC 29229
Dear (Customer’s Name),
Congratulations for getting one year wiser! Each [...]

Continue reading " Do You Send Out Birthday Letters For Your Cake Business? "

If you have been in the cake business for a bit then you know as well as I do that burnout happens. You may have thought you have turned something you love into a real pain in the rear. You do have the option of saying NO and just shutting it down but don’t give [...]

Continue reading " Don’t Let Your Cake Business Burn You Out! "

If you are serious about selling your cakes, you need to do a variety of things to get business. That’s why it’s so important to invest in your cake marketing skills, even if you only want to sell a few cakes a week.
Refrigerator Magnets, we all know what they are. We probably have them on [...]

Continue reading " Refrigerator Magnets For Your Cake Business "