It used to be that cake decorating was simple. You bought some frosting in a can, smoothed it over the cake with a butter knife, stuck a candle in the middle (or whatever little decorative touch you could muster) and you were done. Time to enjoy the delicious cake. Of course, there is nothing wrong [...]

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When filling and icing a cake with a buttercream frosting, the challenge is to prevent crumbs from catching in the icing.
To help frosting spread more smoothly, get rid of loose crumbs with a pastry brush.
Cold icing is difficult to spread and pulls on the surface of the cake, so if you’ve made the icing ahead [...]

Continue reading " The Basics Of Icing A Cake "

One key ingredient to making the best tasting cakes is Plugra butter. This rich tasting butter was recently mentioned on the Oprah Winfrey Show during a special when she was showcasing some of the top chefs in the world. If you are not using this butter in your cakes, you need to give it a [...]

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1. Make a list and network with as many wedding planners as possible. The planners are the gateway to the bride when getting wedding cake jobs.
2. Make a list and network with as many photographers as possible. It’s a great idea to set up some type of package deal with the photographer and he’ll sell [...]

Continue reading " 10 Tips To Get More Sales For Your Cake Business! "

One of the greatest marketing tools you can ever develop is the cake album. If you do not take pictures of all the cakes you bake, you are losing out on sales. To put it plainly, people want to see your work before they buy. This is even more so when it relates to wedding [...]

Continue reading " Have You Created A Cake Album Or Portfolio? "

Starting a cake business in your home definitely has its pros and cons. It is important that you, as the entrepreneur, decide what business is best for you and your life. But if you are reading here then you have most likely decided to take the plunge. Now, the most crucial thing to you is [...]

Continue reading " Avenues of Learning for Your Cake Business "

As someone who is starting a cake business from home or maybe has already started one, we all know there are many mistakes to be made when decorating a cake. Whether you are an absolute pro or a beginner, there are common mistakes that everyone makes. Let’s review some of these nuisances.
1. CRUMBS! Ok, crumbs [...]

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