Do you find yourself drawn to beautifully designed cakes? Does that perfect confection in the bakery store window make you stop in your tracks every time? Do you daydream of being able to create such beautifully put-together cakes in your very own kitchen? But maybe you feel like cake decorating is too difficult. If so, [...]

Continue reading " You Don’t have To Be The Perfect Cake Decorator "

When filling and icing a cake with a buttercream frosting, the challenge is to prevent crumbs from catching in the icing.
To help frosting spread more smoothly, get rid of loose crumbs with a pastry brush.
Cold icing is difficult to spread and pulls on the surface of the cake, so if you’ve made the icing ahead [...]

Continue reading " The Basics Of Icing A Cake "

What are the common mistakes cake bakers make when they start a cake business and how you can avoid them? Here is our ‘top 5 list” of mistakes people make in their cake business below.
1. Making A Huge Investment Before Establishing A Clientele
I hate to be the one to let the cat out of the [...]

Continue reading " The Top 5 Mistakes People Make When Starting A Cake Business "

From time to time, I take a break and search the internet for good videos that give me inspiration for new cake ideas. Recently, I found a great video tutorial about how to make a princess castle cake and thought you might like it as well.
You can get some good orders by offering this as [...]

Continue reading " How To Make A Princess Castle Cake "

Here we walk you through the process of trimming and splitting a cake into layers, icing it, and then finishing it with a few simple decorating techniques.
Don’t worry; you won’t need a pastry bag or tips, just a little patience.
We recommend that you equip yourself with a few tools that can make all the difference [...]

Continue reading " How To Trim A Cake "

This is the time of year when couples who got engaged over the holidays (or on Valentine’s Day) will start to think about all of the details that make a wedding a wedding.
Flowers, cake, dresses, cake, honeymoon, cake.
Wedding cakes have come a long way since those 1970s and ’80s creations of plastic staircases and fountains [...]

Continue reading " What People Are Asking For Today’s Wedding Cake "

A big discussion in the cake bakers community when it comes to selling cakes is how you take collect your payment. Do you collect your money before you start baking, half up front, or simply collect payment on delivery? This debate has been going on for decades as some people feel it’s unprofessional to collect [...]

Continue reading " How Do You Collect Payments For Your Cakes? "

How many times have your read a press release about a product, service, or new business? In most cases, these articles were printed for FREE, which means NO COST for GREAT ADVERTISING.
It makes sense to establish a relationship with writers and editors of your local newspapers. This includes the daily newspaper and the local shoppers. [...]

Continue reading " Get To Know Your Local Newspaper "

You may be asking yourself, “Why do I need to have an offer?” Yes, you need to create offers, especially if you want to sell cakes like crazy!
Here are the main characteristics of an offer:
1. The offer should be irresistible.
2. The offer should be FREE.
3. The offer should be easy to respond to.
Here’s a great [...]

Continue reading " Create An Irresistable Cake Offer "

One key ingredient to making the best tasting cakes is Plugra butter. This rich tasting butter was recently mentioned on the Oprah Winfrey Show during a special when she was showcasing some of the top chefs in the world. If you are not using this butter in your cakes, you need to give it a [...]

Continue reading " Do You Use Plugra Butter? (It’s The Best!) "