Are you thinking of dabbling in cake developing but you are not sure how to get started? Do you dream of putting together dream cakes for friends and families—beautiful cakes and pastries that you can show off with pride? If this sounds like something you might be interested in, you will find that there are [...]

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Here’s the problem with most bakers who really want to sell more cakes and get more customers. They buy everything to help them bake better cakes, but they never invest in their marketing education.
Ask yourself these questions:
1. How many recipe books have you purchased?
2. How many cake pans and other baking utensils have you purchased?
3. [...]

Continue reading " Do You Invest In Your Cake Business? "

Give them that special attention they deserve. Believe me, they can’t get this from a grocery store or other bakeries and they are willing to pay more for your attention.
First, people are not going to listen to you, until you listen to them!
Here’s how you do it!
YOU LISTEN BY ASKING QUESTIONS
When you have a customer [...]

Continue reading " Are You Listening To Your Cake Customers? "

The golden rule to remember when pricing your cakes is that no one can bake a cake quite like you. Therefore, what you charge is totally independent of what other bakers charge. However, it is important to do your market research. This information will help you set the best market value for your cakes.
Step One: [...]

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Here’s a caricature cake I made for a birthday party. It seems like clients love these types of cakes. I like to do them because I can charge more and I have developed a simple and quick way to get them completed. I even put together a video course that teaches how to make them.
Click [...]

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There is no need to spend huge amounts of money on advertising. There are many low cost creative techniques you can use to get the word out about your growing cake business. Sell Cakes Like Crazy is a great place to get started if you’re truly serious.
It’s not as hard as you think. If you’ve [...]

Continue reading " How To Use Postcards With Your Cake Business "

Cake Tasting Events are promotions that are generally held at a sponsored location where people who have purchased tickets or “Cake Passes” can drop by during the day to sample slices of different types of cake.
These events are usually attended by hundreds of people and have the potential to generate thousands for the smart baker [...]

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During the holidays, have you thought about gifts to give your customers to show your appreciation? By giving a simple gift of love to your customers, it will put you above any other business. Everyone enjoys the gift of food. This holiday season; make a variety of gifts for your customers. Even if you don’t [...]

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If you sell birthday cakes, you can easily incorporate the “Birthday Leads Generator” into your marketing program. I call It the BLG.
The BLG generates good quality leads because the person has already sampled your cake. Here’s how it works:
1. Offer your client that wants the birthday cake a $5 - $10 discount if they distribute [...]

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Have you ever heard of the White Castle Fast Food Restaurant Chain? This company developed a concept that made them extremely popular and profitable. Instead of selling normal sized hamburgers, they sold a “mini” hamburger. Believe it or not, their sales went through the roof!
You can copy their success by selling smaller cakes. My wife [...]

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